Content Curation Playbook

[OFFICIAL]

Structuring A Pathway

A well-structured pathway includes four main components:

Why

What

How

More

Introduction

Explainer

Methodology

Go Deeper

Factual description with definitions and key points.

Longer-form content for deeper understanding.

Short, engaging content introducing the core concept and its importance.

Practical steps to apply the concept.

Duration: Varies.

Ideally internally created (i.e. our organisation’s own take on how to apply). If it’s not an internal source, then use a well referenced and well- regarded source.

Duration: Up to 20 minutes.

Duration: Less than 10 minutes.

Duration: 15-60 minutes.

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