Content Curation Playbook

[OFFICIAL]

Creating Engaging Titles and Descriptions

The best pathways capture their audience.

Examples

Bad Title: “Leadership skills”

Titles • Keep them enticing and specific. • Reflect the core idea of the pathway .

Bad Description: “Learn essential leadership skills the ACME way over 45 mins.”

Good Title : “Three simple steps to effective leadership”

Descriptions • Be succinct and clear. • Explain what the learner will gain.

Good Description: “Discover three steps to measure and improve your leadership effectiveness.”

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