Content Curation Playbook

[OFFICIAL]

What’s The Difference?

Creation

Curation

Discover, gather, and organize existing relevant content.

Generating original content from scratch.

Filter, select, and present valuable content to a specific audience.

Add context and personalisation to curated content.

Requires significant resources and expertise.

Leverage external knowledge and expertise.

Ideal for unique organisational topics and specific solutions.

Curated content can also include created content

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