Content Curation Playbook

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This guide will help you create engaging and effective Plans and Pathways.

Learning Solutions

June 2024 V1.0

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Contents

• Introduction

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• What is Curation?

• Plans and Pathways

• Metadata Guidelines

• Quality Assurance

• Measurement

• Resources & Tips

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Welcome to the Content Curation Playbook! This guide will help you create engaging and effective Plans and Pathways. Whether you're new to content curation or looking to refine your skills, this playbook provides clear steps to ensure your curated content is accessible, relevant, and engaging. Introduction

Objectives

• Accessibility: Ensure everyone can access the learning plans and pathways. • Relevance: Make sure the content is useful and applicable. • Engagement: Create enjoyable learning experiences.

Learning plans and pathways are designed to:

• Provide essential knowledge for independent learning. • Encourage exploration beyond the provided materials.

What is Curation?

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What is Curation?

“Curation is the art and science of separating the gems from the junk, adding story and context to focus the learner on the most relevant information, at the right time.”

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The Key Aspects of Content Curation

Content curation at Anglo American means finding the right information at the right time and presenting it in an organised and logical way, through Learn+

✓ Identifying learning objectives and creating a strategy for finding and organising learning content that aligns with those objectives. ✓ Sourcing curated content from a variety of internal and external sources, such as articles, videos, podcasts, and online courses. ✓ Ensuring that the curated content is of high quality, accurate, and up-to-date. ✓ Personalising the content to meet employees’ specific needs and learning styles. ✓ Tracking metrics and analytics to measure the curated content's effectiveness and identify improvement areas.

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What’s The Difference?

Creation

Curation

Discover, gather, and organize existing relevant content.

Generating original content from scratch.

Filter, select, and present valuable content to a specific audience.

Add context and personalisation to curated content.

Requires significant resources and expertise.

Leverage external knowledge and expertise.

Ideal for unique organisational topics and specific solutions.

Curated content can also include created content

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Creation Models for Curation

Applying the ADDIE Model for Curation

Analyse the learning need & target audience

• Look at the insights & followers • Seek feedback

• Design the learning journey • Define the structure • Tell a compelling story • Seek feedback and test ideas

• Assess learning impact • Improve the experience

• Build & share the learning experience • Have a detailed communication plan • Plan for on-going maintenance

• Research content on the topics / skills with a variety of medium • Select relevant content items • Add context and learning tasks for guidance & interactivity

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Curation Principles

Create simple and digestible experiences to engage the learner and ensure they can complete the learning within their workflow.

Simple

Prioritise story and context to create a relevant, targeted learning experience.

Relevant

Ensure a high-quality and credible learning experience through research, use of content selection criteria and subject matter expert partnerships.

Credible

Curate diverse content modalities and schools of thought to meet a wide range of learning needs.

Diverse

Drive action through interactive learning tasks focused on small actions and/or habits for easy learning application

Interactive

Plans & Pathways

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How Do I Choose?

Pathway

Plan

The goal is to focus learning on a single subject to target learning and build a specific skill.

The goal is to provide holistic and broad development around a

variety of skills by grouping together relevant content.

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Plans Vs Pathways

Pathways …

Plans…

Create a targeted, start-to-finish, short learning experience on a specific topic or skill.

Create virtual containers aligning to a specific skill, role, or learning initiative that provide a clear, guided point of entry for learners. They may include sections that provide: • Text to provide instruction & context for the learner • Skill Ratings • Collections of Pathways, related to the role or skill • Links to other targeted websites • People (experts) to follow and Groups to join on Degreed to enhance social learning

Pathways may include: • 3-4 sections with learning objectives that feed into the learning goal of the pathway • 3-5 pieces per lesson of curated content and learning experiences to apply the knowledge (5-7 min) • Guided instruction to contextualize the experience for the learner

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Types of Content Available

External Open Source:

Other User Generated

Internal / SME:

External Paid For:

• Job aids and manuals • Internal training materials • Best practices and case studies • Subject Matter Expert knowledge • Company policies and procedures

• Industry reports and analysis • Paid online courses and certifications • Premium articles and research papers • Paid webinars and conferences • eBooks

• Blogs • Podcasts • YouTube • Articles • Open-source

• Reviews and ratings • Social media posts and discussions • Video tutorials and demos from other users • Crowdsourced solutions and knowledge bases • Online user groups and discussion forums

software and tools • Free webinars and events • Free eBooks and whitepapers

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Creating Engaging Titles and Descriptions

The best pathways capture their audience.

Examples

Bad Title: “Leadership skills”

Titles • Keep them enticing and specific. • Reflect the core idea of the pathway .

Bad Description: “Learn essential leadership skills the ACME way over 45 mins.”

Good Title : “Three simple steps to effective leadership”

Descriptions • Be succinct and clear. • Explain what the learner will gain.

Good Description: “Discover three steps to measure and improve your leadership effectiveness.”

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Structuring A Pathway

A well-structured pathway includes four main components:

Why

What

How

Introduction

Explainer

Methodology

Go Deeper

Factual description with definitions and key points.

Longer-form content for deeper understanding.

Short, engaging content introducing the core concept and its importance.

Practical steps to apply the concept.

Duration: Varies.

Ideally internally created (i.e. our organisation’s own take on how to apply). If it’s not an internal source, then use a well referenced and well- regarded source.

Duration: Up to 20 minutes.

Duration: Less than 10 minutes.

Duration: 15-60 minutes.

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Optional Items

Enhance pathways with optional items:

a) Self-assessment. e.g. a time management quiz

b) Job aids e.g. a print-out of key Excel shortcuts. What would be useful to have with you on a day-to-day basis?

c) Contrarian views. A controversial or alternative take on the subject matter of the pathway.

d) How the skill/topic relates to the industry.

e) Activities or Tasks.

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Curation Standards

Pathway Recipe

Example of a curated pathway using ‘The Recipe’

Introduction

Explainer (What)

Clear learning objectives:

Methodology / Application (How)

Curators should use appealing imagery, relevant to the subject:

Optional Item(s) (Extra reading)

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Pathway Checklist

Utilise the checklist before you endorse a pathway or make it visible

Additional Considerations ❑ Does the Pathway meet all of the requirements for making it visible to the target audience in Learn+? ❑ Is the Pathway aligned with the organisation's branding standards? ❑ Is the Pathway appropriate for the target audience's skill level? Review Tips ❑ Peer Review: Collaborate with a colleague for a comprehensive review. ❑ SME: An SME must approve the pathway content, especially if it is technical. ❑ Self-Testing: Navigate the pathway personally to test its functionality and engagement level. ❑ Target Audience Feedback: Gather preliminary feedback from a sample of the target audience or nominated testers for additional insights.

For Stakeholders and Subject Matter Experts (SMEs) ❑ Is the Pathway aligned with the organisation's learning objectives? ❑ Is the Pathway content accurate and up-to-date? ❑ Is the Pathway content relevant to the target audience? ❑ Is the Pathway well-organised and easy to navigate? ❑ Is the Pathway content engaging and interactive? ❑ Are any Pathway assessments aligned with the learning objectives? For Learning & Development (L&D) Professionals ❑ Does the Pathway have a clear and concise title and description? ❑ Does the Pathway have an appropriate image? ❑ Are the Pathway sections well-organised and easy to understand? ❑ Is the Pathway content visually appealing and easy to read? ❑ Does the Pathway use a consistent look and feel? ❑ Are the Pathway links working properly? ❑ Does the Pathway include a list of recommended resources (if applicable)? ❑ Does the Pathway have an assessment (if applicable)? ❑ Is the Pathway accessible to all learners?

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Pathway Learning Structures

Use these suggested Pathway Learning Structures directly, or adapt them to suit your use case or audience needs

The Favourites List

For: General audiences

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• Description: A short list of your favourite learning resources related to a certain subject.

• Methodology: As the Pathway author or collaborator, you’re the expert. Tell the Pathway followers what to listen to, read, and watch.

. • Pathway section recommendation: No sections; only a list of 8 - 12 content items.

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Pathway Learning Structures

Use these suggested Pathway Learning Structures directly, or adapt them to suit your use case or audience needs

The Learning Story •

For: Avid beginners or as a refresh for learners with adjacent or related Skills.

Description: A medium-length narrative that helps beginners understand a new knowledge area.

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• Methodology: As the Pathway author or collaborator, you’re the expert. Lead the learners through the key subject areas and help provide an overall explanation.

. • Pathway section recommendation: At least two and up to four sections, with 20-30 resources in total, organised in a narrative form.

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Pathway Learning Structures

Use these suggested Pathway Learning Structures directly, or adapt them to suit your use case or audience needs

The Skill Builder •

For: Advanced learners.

Description: A medium- to full-length program for advanced learners trying to build specific Skills they can immediately apply to their work.

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• Methodology: As the Pathway author or collaborator, you’re the instructor challenging learners to understand and respond by practicing and proving concepts via interactive content items, tasks, and an ultimate project, assessment, or outcome.

• Pathway section recommendation: Two or three sections with subsections, with 20-50 resources in total.

Metadata Guidelines

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Metadata Ensuring that our Learn+ plans and pathways are effectively categorised, easily discoverable, and aligned with the skill development goals of our workforce is crucial. Here’s how we achieve this.

Utilisation of Metadata

• Discovery: Enhanced metadata and skill tags make it easier for users to find relevant content. • Personalisation: Skill tags enable personalised learning recommendations, aligning with individual or organisational needs. • Reporting and Analytics: Accurate metadata and skill tagging support effective reporting on learning outcomes and skill development trends.

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Pathway Metadata Components

• Title: Keep it clear and concise. Reflect the content and learning objectives. • Description: Offer a comprehensive overview. What will learners gain? • Difficulty Level: Indicate the expertise level (e.g., Beginner, Intermediate, Advanced). • Duration: Estimate the total time to complete, including all activities and materials. • Language: Specify the primary language of the content.

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Skill Tagging Guidelines

• Mandatory Entry: Tag each pathway with at least one skill. This is crucial for categorisation and aligning with workforce needs. • Recommended Number: Aim for 3-5 relevant skills. This ensures comprehensive coverage while maintaining focus. • Relevance: Choose skills that directly reflect the competencies, knowledge, and abilities the pathway aims to develop. • Alignment: Use Anglo American recognised terminology for clarity and relevance .

Quality Assurance

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How To Maintain Quality

• Pathways and Plans must always be signed off by the allocated SME and Requestor before they are endorsed and made visible to the target audience. • Review Pathways and Plans (at least) annually.

Update as needed to maintain relevance

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Quality Assurance Checklist

Use the checklist to ensure your curated plans or pathways meet quality standards and align with strategic goals.

Consistency and Branding ❑ Maintain consistent tone and style. ❑ Verify adherence to branding guidelines.

Accuracy and Credibility ❑

Verify the accuracy of information. Check the credibility of sources.

❑

Language and Grammar ❑ Review for language errors and grammatical mistakes. ❑ Conduct proper editing and proofreading. Data Analytics and Metrics ❑ Implement tracking mechanisms. ❑ Analyse data to identify areas for improvement. Value Assessment ❑ Evaluate the content's value and usefulness. ❑ Ensure content addresses learners' needs and offers practical insights.

Relevance and Alignment ❑ Confirm alignment with learning objectives. ❑ Assess relevance to the target audience. ❑ Evaluate alignment with Anglo American’s strategic goals. User Experience (UX) ❑ Assess overall user experience. ❑ Ensure content readability and visual appeal.

Measurement

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Analysing Impact

• Analyse the data and determine what resonated with your audience

• Use insights in Learn+ to look into followers, completions etc.

• Seek feedback using a survey within your plan or pathway

• Ask learners to rate their skills before, during and after.

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Learn+ Insights Tab Thistab in Learn+providesanalyticsaboutthenumberoffollowersandthefollowerviews of theplanor pathway. Users canfilter byGroupto obtainanalyticsabouta specificset of usersthathave beenaddedtotheplanor pathway.

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Learn+ Insights Graph All data is calculated in real-time, but the graph is updated fortnightly.

Views are calculated per user (regardless of the device used to access the plan or pathway). Data includes followers and non-followers that complete a content item within the plan or pathway.

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Learn+ Insights Activity Threshold There is a minimum threshold of 2 views for plans to start visualising the graph. Below this threshold the graph will display the “Not Enough Activity” legend.

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Learn+ Insights Completions If the plan contains pathways, a bar graph will show their completion percentages. Likewise, other elements of the plan will show the number of current completions.

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Learn+ Insights Trackable Link At the end of the Insights tab, you will find the Trackable Link section which allows you to create a unique link that you can then use to share and track the engagement of different groups or channels. TrackableLinksarea popularresourcewhentrying to measuretheengagementandpopularityof pathwaysandplans. Therefore, we recommend using this functionality when launching a communication campaign for your content. Once the trackable links are created, they will display the number of clicks and follows they have received over time.

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Visit the Curation Station on Learn+ for templates and training videos, and the Learning Library for updated Standards, Policies and Processes. Thank You!

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